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Unilever | Magnum | AWA
Production Service in Ivory Coast
Tasked to kickstart Magnum’s 2025 Cocoa Strategy to empower women in cocoa farming communities of Ivory Coast, LOLA MullenLowe called on PSN to locally execute a comprehensive list of deliverables under remote direction while minimizing environmental impact.
“The cocoa fields located in the rural areas of Ivory Coast are undoubtedly one of the most spectacular but also complex destinations we have ever had to shoot in,” writes Oscar Fernandez-Baca, Account Director for Magnum, Lola MullenLowe.
“We wouldn’t have been able to put this together without PSN’s expertise, on ground and local know how and diligence,” adds Head of Production Lola MullenLowe, Felipe Calviño. “To be able to help support and empower Ivorian women is a reward in itself but the groundwork required to put together the film and assets was just as fulfilling.”
The resulting portraits of more than 100 women farmers provide the invaluable authenticity on which AI was employed to create the very first digital brand ambassador, AWA. Ivorian designer, Rebecca Zoro, dresses her with a limited line of fashion accessories on sale here to generate funds that will be invested 100% into local cocoa farming communities.
“The campaign’s success would not have been possible without PSN’s incredible work,” concludes the Magnum Account Director. “Huge thanks to them and to all the production partners involved. We will definitely count on PSN for future trips.”
Click to watch more about Our Programme, How to Wear, and Q&A with Rebecca Zoro.
Client: Unilever | Magnum
Campaign: AWA
Agency: LOLA MullenLowe
Director: Nana Kofi
Market: Global
DOP: Caleb Odartey
Producer: Nina Bola
Location: Abengourou, Manzanouan, N’djorekro, Yakasse Attobrou, Divo, Lakota, Neko, Yamoussoukro, and Abidjan, Ivory Coast
Michael Moffett
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Production work on commercial, entertainment, and factual shoots for clients from around the world during more than two decades is at the core of Michael’s experience. Highlights include feature film and sport celebrity shoots, primetime TV programming for all major US & UK channels, and events …
[cont.] as diverse as motocross and a papal visit.
This Los Angeles native with a traveler’s soul started his own production service company overseas to share with fellow production professionals the wonders of shooting film, photo, and video projects across Spain and Portugal – the sunniest corner of Europe. Michael is as quick with a smile as he is committed to no-nonsense production workflow delivering cost-effective, quality results you can see in frame. He founded the Production Service Network in 2014 to accomplish that worldwide. He manages PSN from his base in Madrid, Barcelona, or most anywhere he has an Internet connection.
