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BACARDI | DANCE FLOOR
Production Service in Dominican Republic
Directed by Tom Kuntz of MJZ, with choreography by dance legends Rich&Tone, this spot for Bacardi from BBDO New York is uniquely told entirely from the waist down during a rum-fueled night in the Caribbean.
Whether it’s your living room, a barbershop, a beach, or even a laundromat, every floor can be your dance floor! So “Do What Moves You.”
The film features five professional dancers from around the world – Los Angeles, Miami, Jamaica, the Dominican Republic, and Mexico – bringing together different rum cultures and individuality on display through in their dance moves. Throughout the piece, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime Bacardi friends and collaborators.
Client: Bacardi
Campaign: Dance Floor
Director: Tom Kuntz
DoP: Hoyte van Hoytema
Market: Worldwide
Agency: BBDO NY
Production Company: MJZ
Production Service: Shoot Collective
Service EP: Michael Savitz
Head of Production: Patti Getker
Location: Santo Domingo, Dominican Republic
Michael Savitz
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Michael Savitz has worked in the commercial film production industry for over 25 years. He is co-founder and Executive Producer at one of the largest and most successful production houses in Florida.
[cont.] Michael started as a high school intern at a large commercial production company in the area, until it was time to go to college. He then worked for ABC news and dabbled in radio and television movie production before returning to his first love – advertising and the production of commercials.
At the ripe old age of 25, Michael was bestowed the coveted Silver Medal Award, a lifetime achievement award, by the American Advertising Federation (AAF/Miami). He currently is President of AICP Florida and serves on AICP’s National Board of Directors. He has served as Chairman of the AICP Show in Florida, as well as the ADDY Awards Judging Chair.
Michael’s mother still doesn’t know what he does for a living but was overheard telling a friend that he makes wedding videos. Michael lives in South Florida with two beautiful daughters, a gorgeous beach to the east, and the Everglades practically in his backyard. His kids will tell you that their dad is the bestest, until he refuses to buy them the latest iPhone.
1920 North Miami Avenue
Miami, Florida 33136 USA
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